Traditionally, matchmaking has been the job of family priests, relatives and neighbourhood aunties.
Parents also trawl through matrimonial columns in newspapers to find a suitable match for their children. Over the years, thousands of professional matchmakers and hundreds of matrimonial websites have ed the hunt.
But what has come as a surprise to many here is that affluent, successful, independent Indian-Americans are also willing to try "methods from the past" and rely on the wisdom of someone like "Sima aunty" to find them a match. Many matchmxker them also come with long shopping lists that include caste and religious preferences. Arranged marriages, she says, are "a practical Indian version of the dating game in the West and to that extent this show can be educational since it does not condescendingly suggest that one is a more naughty chat rooms free practice than the other.
But an absence of caveats, she says, makes it "problematic". She consults astrologers and even a face reader over whether a match would be auspicious country chat rooms not, and calls her clients - mostly independent women - "stubborn", telling them to "compromise" or "be flexible" or "adjust" if matcnmaker are to find a mate.
She also regularly comments on their appearance, including one instance where she describes a woman as "not photogenic". No wonder, then, that critics have called her out on social media for promoting sexism, and memes and jokes have been shared about "Sima aunty" chat avenue teens her "picky" clients.
Some have also criticised the show for glossing over how the process of arranged marriages has scarred many women permanently. One woman described on Twitter how she felt like chattel being paraded before prospective grooms and the show brought tickle chat painful memories.
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And an affluent bride-seeking man reveals he has rejected matchjaker. The show does not question these prejudices but, as some point out, what it does do is hold up a mirror - a disturbing reminder of patriarchy and misogyny, casteism and colourism.
And, as writer Devaiah Bopanna points out in an Instagram post, that is where its true merit lies. Reality is problematic.
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And this is a freaking reality show," he writes. In fact, I would have been offended if Sima Aunty was woke and spoke about choice, body positivity and clean energy during matchmaking. Because that is not true and it is not real.